Asma Raza Naqvi
4 min readAug 23, 2023

TOP 5 MARKETING STRATEGIES TO ELEVATE YOUR SALES

We have entered an era of trading through the Internet. Now, the bread and butter don’t revolve around nine-to-five jobs or brick-and-mortar ( physical shops), with rising awareness of entrepreneurship and e-commerce individuals are now all set to live their vision taking the face of reality. Are you looking for ways to stack up money by uplifting your sales? Marketing strategy is that icing that could make your cupcake stand out on the dessert bar. To excel in the marketing niche read out the complete article.

WHAT IS DIGITAL MARKETING?

Now if we immerse in the pool of knowledge of social media and its marketing strategies it gets deeper and deeper. Now the question arises, why do we need this Marketing skill? A radical shift from conventional to unconventional means requires the flexing that abides by the new methods. Millions of people use social media applications already. and the technology is spreading like crazy.

Consumption demands an increase in of supply, keeping it in mind there are numerous solutions you can opt to reach out and hunt your target audiences. Now here are some reliable ways you can join the moneymaking community of internet marketers.

INFLUENCER MARKETING

This particular way of promotion is in full swing these days, it is the go-to marketing plan to boost sales and it has almost outdated the trend of tv advertisements, due to availability, vast options, and convenience.

Companies, clothing, or cosmetics, now reach out to the PR agencies and these agencies connect them to the influencers that follow a particular niche for their blog thus clients effortlessly can target vast audiences, and collaborations are scheduled at the client and creator’s convenience.

SEO / SEM

SEO known as search engine optimization is the marketing of websites or blogs and showing them up in search engines. It proves your presence on the web, there are organic approaches to SEO but in some cases, help is sought from artificial intelligence to generate keywords that make it on the top of searches.

SEM is also, however, the almost same procedure but it is either to show up sites and companies on search engines, rank them organically, or sometimes paid. There are a lot of companies that hire SEO/SEM experts to run their businesses.

COPYWRITING

The characteristic portrayal of products that makes them pop on search engines when a related search is being made, catchy and composed sentences where pain points of clients are addressed and catered. Generation of copywriting emails is another way to compel customers and lure them to add your products to their carts.

AFFILIATE MARKETING

Names like Amazon and Daraz have now opted for this way of marketing which is a commission-based strategy for people who have great traffics on their social media accounts. This is a way to promote their products through the specialized emails generated by these websites to assigned emails. If you are triumphantly compelling people to buy through your links, then you get a commission per sale.

ADS

Facebook, youtube, google, and Instagram have these advertisements popping up on the screens on the side, they are like side businesses. Entertaining audiences and promotion of ads go hand in hand. These ads have granted us the flexibility to choose the targetted audience that might want to end up getting their hands on our merchandise. You can select the city and age groups or genders while advertising your product.

Also, they feature PPC ads. These are PAY PER CLICK ads and not necessary if someone buys it or not. Commissions are calculated by only intriguing people to click.

CONCLUSION

Digital Marketing has been the talk of the town for years now, due to its affordability and enabling features it has taken the entrepreneurs and big fat companies by storm. The cherry on top is that it’s light on the pocket . If you know your product’s worth and how much you are willing to advertise it for you can choose your budgeted flex/advertisement. Physical shops are sessile and harder to grab attention and there is a lot about maintenance. Switching to a smarter strategy is the need of the time. Digital Marketing opens doors of opportunities for effortless blasting sales.